The term "neurotargeting" is the kind of manipulative framing they notionally abhor, there is nothing "neuro" about it. This is just classic computational propa

The term "neurotargeting" is the kind of manipulative framing they notionally abhor, there is nothing "neuro" about it. This is just classic computational propaganda but I guess that term isn't edgy enough. They greatly underestimate the difficulty of the computational problems surrounding automated production of effective and highly granular propaganda at scale. Targeting is crude and coarse because that is a technical limit of off-the-shelf analytical processing platforms.