The specific security problem was that their enterprise customers said no, and not in a 'no thanks' way, but a more vehement 'no fucking way', way. They could

The specific security problem was that their enterprise customers said no, and not in a 'no thanks' way, but a more vehement 'no fucking way', way. They could conceivably push to SOHO users, but a) there's no revenue there (and this stuff is expensive), and b) it's really bad optics. "We're going to offer you a feature that your workplace refused to run on their network." I'm sure there's ways to spin that, but it'd be a challenge.