For targeting Brazil it seems like they didn't do the basic marketing 101 check to see if that one syllable words is by chance something to stay away from in th

For targeting Brazil it seems like they didn't do the basic marketing 101 check to see if that one syllable words is by chance something to stay away from in that target market. > Not to say it wasn't humorous though. People had a lot of fun talking about and asking others about their Koos. Probably helped with some initial hype with some people just to be able to joke about it. Is it a bit like Mastodon's "toots", I guess. It was funny for a bit, then it was just eye rolling. On the other hand in Russian and ex-Soviet space, "koo" would a great reference to https://en.wikipedia.org/wiki/Kin-dza-dza https://en.wikipedia.org/wiki/Kin-dza-dza! a movie by Georgiy Daneliya. > The natives of the planet appear human, with deceptively primitive-looking technology and a barbaric culture, which satirically resembles that of humans. They are telepathic; the only spoken words normally used in their culture are "ku" (koo) and "kyu" (kyoo), the former stands for everything good, the latter being a swear word that stands for every bad thing.