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What sort of measurement setup and process are you running to compare these and properly control your experiments?
by shostack 2y ago
What sort of measurement setup and process are you running to compare these and properly control your experiments?
- Matsta 2y agoIt's pretty simple: ROAS (Return on Ad Spend). All our campaigns are performance-based. If one segment provider/SSP does well, it automatically scales spending. Likewise, if the performance drops.