4 ms·

Ouch - did not realize it was $2 billion in revenue in 2022. They said earlier this week the business had declined to $300 million annually.

morkalork 2y ago
Who ate their lunch?
- throwaway-blaze 2y ago
  GDPR/CCPA were punch 1. Apple killing IDFA was punch 2. Ad dollars shifting massively to GOOG / META / AMZN meant advertisers (and agencies) didn't need to have 3rd party data anymore to power campaigns ... they could use the platform's great data and match their 1st party customer data to it. Oracle bought great data companies but didn't have any 1st party ad inventory to use the data with, and they got boxed out. If they had acquired TikTok back when Trump wanted them to, it might have saved their data biz.
  - smcin 2y ago
    Why did Oracle not acquire TikTok (US)? It seemed like a good move for them.
    - criddell 2y ago
      Why would China want to sell it? I think they would rather shut it down than give up control. It would be like Russia demanding the US to sell of Voice of America during the Cold War.
      - smcin 2y ago
        Because the US was clearly coercing them to divest it or else be banned (in the Anglosphere). Many US social media sites are banned in China and Russia.
        edmundsauto 2y ago
        Perhaps the value of TikTok is not just in monetary returns. Cut down a beautiful tree that gives fruit every year for lumber, all you are left is a pile of money.
        smcin 2y ago
        Obviously the value proposition is not just money, it's about projecting soft power/influence/cultural values/propaganda.
      - deleted 2y ago
        [deleted]
    - nemothekid 2y ago
      AFAIK, TikTok (US) is not for sale.
- justinclift 2y ago
  From the article: Oracle’s bet on the advertising industry was undermined when Meta, doing business as Facebook at the time, shut down its data to third parties including Oracle in 2018, following the Cambridge Analytica scandal. That was a major loss to the kind of insights Oracle Advertising could share. No idea who picked up the $ instead though.

morkalork 2y ago

Who ate their lunch?

throwaway-blaze 2y ago
GDPR/CCPA were punch 1. Apple killing IDFA was punch 2. Ad dollars shifting massively to GOOG / META / AMZN meant advertisers (and agencies) didn't need to have 3rd party data anymore to power campaigns ... they could use the platform's great data and match their 1st party customer data to it. Oracle bought great data companies but didn't have any 1st party ad inventory to use the data with, and they got boxed out. If they had acquired TikTok back when Trump wanted them to, it might have saved their data biz.
- smcin 2y ago
  Why did Oracle not acquire TikTok (US)? It seemed like a good move for them.
  - criddell 2y ago
    Why would China want to sell it? I think they would rather shut it down than give up control. It would be like Russia demanding the US to sell of Voice of America during the Cold War.
    - smcin 2y ago
      Because the US was clearly coercing them to divest it or else be banned (in the Anglosphere). Many US social media sites are banned in China and Russia.
      - edmundsauto 2y ago
        Perhaps the value of TikTok is not just in monetary returns. Cut down a beautiful tree that gives fruit every year for lumber, all you are left is a pile of money.
        smcin 2y ago
        Obviously the value proposition is not just money, it's about projecting soft power/influence/cultural values/propaganda.
    - deleted 2y ago
      [deleted]
  - nemothekid 2y ago
    AFAIK, TikTok (US) is not for sale.
justinclift 2y ago
From the article: Oracle’s bet on the advertising industry was undermined when Meta, doing business as Facebook at the time, shut down its data to third parties including Oracle in 2018, following the Cambridge Analytica scandal. That was a major loss to the kind of insights Oracle Advertising could share. No idea who picked up the $ instead though.