I suspect that as Alphabet clamps down more and more on combating ad blockers the major competitors to YouTube (Tick Tock, Twitch, Odyssey, Nicovideo, Bitchute,

I suspect that as Alphabet clamps down more and more on combating ad blockers the major competitors to YouTube (Tick Tock, Twitch, Odyssey, Nicovideo, Bitchute,...) will start gaining more and more traction until people start switching over en masse.