SponsorBlock is already available and does an excellent job of filtering out embedded ad content inserted by content creators themselves, which (IMO) tends to b

SponsorBlock is already available and does an excellent job of filtering out embedded ad content inserted by content creators themselves, which (IMO) tends to be much sneakier than anything Google could implement. I also can't see how they could hide the interactive part of the ad ('Click to buy' links etc.) from blockers, so even in the best case where the embedded video ad go undetected, the links will not appear/be clickable. Google probably knows that trying to dodge content blockers in a browser environment is a losing battle. But hey, it might bump up their numbers for the next earnings call. Being extremely short-sighted seems to be the name of the game in tech lately, so they'll probably go for it, and call it a success.