> For each slide, imagine the audience is going to get up and leave unless you give them a reason to read the next slide. This is great advice, and I’ve been t

> For each slide, imagine the audience is going to get up and leave unless you give them a reason to read the next slide. This is great advice, and I’ve been trying to apply it to my writing in general. Each sentence, and even each word, should give your reader a reason to stick around. Fluff has its place in fiction and long-form writing, but most day-to-day writing should be information-dense.