Ya as someone who is a builder in the fintech space... it doesn't work to wave hands and stitch together a bunch of third-party software into one offering. Reg

Ya as someone who is a builder in the fintech space... it doesn't work to wave hands and stitch together a bunch of third-party software into one offering. Regardless of how neat the integration seems on paper, in practice the general "law" is that it won't work in the way you specifically want it to work. Often users get frustrated because they see the third-party has a feature, but that specific feature isn't setup to be integrated well, and instead the third-party "integration" hub is just the least common denominator functionality, which achieves "logo integration" but barely delivers value to users. Developers are spoiled thinking about super well documented & flexible APIs like stripe, whereas in many industries b2b software providers are nowhere as robust. If you're not directly their customer, they won't put in the extra effort to support your integration.