This strikes me as a rebrand of the "value-added" reseller or consultant implementation model; particularly in the middle-market space. I'm sure there are imagi

This strikes me as a rebrand of the "value-added" reseller or consultant implementation model; particularly in the middle-market space. I'm sure there are imagined differences in theory but in practice I can't imagine that it's much different with the exception of private capital coming from VCs rather than PEs.