This is what I always expected platforms would do if blockers became ubiquitous enough – make it impossible to easily separate first party and third-party conte

This is what I always expected platforms would do if blockers became ubiquitous enough – make it impossible to easily separate first party and third-party content. Podcast platforms already have to do this – dynamic ad insertion is done within the file itself. I suspect we'll start to see sites use proxy server solutions to mask third-party ads on the web as well.