> I’ll happily order from somewhere I know, but not some unknown restaurant Exactly this. Part of why I go to (or order from) a particular restaurant is that

> I’ll happily order from somewhere I know, but not some unknown restaurant Exactly this. Part of why I go to (or order from) a particular restaurant is that I've been there before and I have an expectation of the taste, quality, service etc. I could also, in theory, go look into the kitchen and see if there are safety issues etc (or outsource this to an inspector). Feels a lot tougher to do this if the "restaurant" is just a label on top of the dark kitchen product. On a side note, this is why chain restaurants were so successful: you could go into one in any part of the country and have a predictable experience with some base level of quality. The mom and pop restaurant in the town you've never been to wouldn't have that same offering to you (it might for locals though).