I have significantly reduced/shifted my video consumption away from Prime since the addition of ads. I can foresee a day when I will cancel my Prime membership

I have significantly reduced/shifted my video consumption away from Prime since the addition of ads. I can foresee a day when I will cancel my Prime membership:( Watching Youtube is rapidly becoming unbearable given the increasing level of obnoxious ads. Youtube is even worse given the shorter length of videos vs the length of the ads. It will not be long before the Internet will be as unwatchable as cable TV. Seems there is no escape from ads even when you are willing to pay. Question: Where do we go from here? Already progressed from TV->Cable TV->DVD Rental->Ala carte Internet->????