Correct. This technique really seemed to have been very popular in main stream cinema around 5 to 2 years ago, I think. So much so that my best buddy developed

Correct. This technique really seemed to have been very popular in main stream cinema around 5 to 2 years ago, I think. So much so that my best buddy developed a kind of aversion to "3 hours earlier" etc. being displayed across the screen after the opening act.