Yeah, the inverted pyramid[1] is almost always a good pattern when conveying important information. Not only do you end up telling people why they should care

Yeah, the inverted pyramid[1] is almost always a good pattern when conveying important information. Not only do you end up telling people why they should care first, the less interesting stuff ends up at the end, so if you run over time (or someone zones out), they aren't missing much. [1] https://en.wikipedia.org/wiki/Inverted_pyramid_(journalism) https://en.wikipedia.org/wiki/Inverted_pyramid_(journalism)