In entertainment mediums it often feels like a last-minute band-aid. A novel ramps up too slowly, test readers are giving up on the story before the interesting

In entertainment mediums it often feels like a last-minute band-aid. A novel ramps up too slowly, test readers are giving up on the story before the interesting stuff happens, so the editor suggests "let's just put that cool fight scene in chapter 10 in the beginning so people know what the book is really about". That rarely works well