4: better photo and video filters From what I understand, such gimmicks are (almost) essential utilities for many. It also is possible that small improvements

4: better photo and video filters From what I understand, such gimmicks are (almost) essential utilities for many. It also is possible that small improvements in intelligence will drive sales. For example, I don’t see much use for generating entire novels on-device, but good autocorrect and prediction of a few words may drive sales. I also like the automated tagging that iOS already does on photos. Also, even if the new features only make people upgrade a few months earlier, that will be serious amounts of money for Apple.