Years ago A&W rolled out a “1/3 pound” burger to compete with McDonald’s quarter pounder, but it failed miserably despite being priced the same and rating highe

Years ago A&W rolled out a “1/3 pound” burger to compete with McDonald’s quarter pounder, but it failed miserably despite being priced the same and rating higher in blind taste tests. Why? Because people perceive 1/4 to be larger than 1/3.