This is an interesting graph. It looks like the mid-point of 2011 to the mid-point of 2012 was ~80mm visitors (2011) to ~90mm (2012) which constitutes 12.5% YoY

This is an interesting graph. It looks like the mid-point of 2011 to the mid-point of 2012 was ~80mm visitors (2011) to ~90mm (2012) which constitutes 12.5% YoY growth. The largest delta between some 30-day interval in the last year and this latest 30-day interval seems to be ~30mm visitors (~90mm - ~60mm) which is still only 50% annualized growth. I find Scribd to be a very valuable service but this chart makes me wonder if monetization rate is growing more quickly than visitation. If not, perhaps the monetization potential of content publishing is lower than with other kinds of user-generated content. Great that it's profitable, though, gives the team indefinite time to figure it out, or identify an acquirer who values it strategically.