First: do you mean digital media or the Internet? I would argue that most Internet revenue does not run on advertisements when you think about products like e-c

First: do you mean digital media or the Internet? I would argue that most Internet revenue does not run on advertisements when you think about products like e-commerce of physical products or business software that dominate total internet-driven revenue. Second: regarding digital media, consumers have had the greatest break in advertising since the advent of cable. Well under half of streaming subscribers choose ad-supported plans. Back in the cable days it was impossible to opt out of advertisements. https://www.emarketer.com/content/peacock-hulu-subscribers-opt-ad-supported-plans https://www.emarketer.com/content/peacock-hulu-subscribers-o... > Do ads actually work? Personally I rarely buy/subscribe to stuff I see on an ad. Yes, they work. And they even work on people like you who make this statement. Remember that half the battle of a marketing campaign is to make you aware that a product exists at all. For well-established brands like Coca-Cola, their ads are designed to keep their mindshare widespread. It doesn't matter that you hated the ad, that you actively ignored the product, you still saw that ad and if you ever do change your mind on whether you want a soda today you'll have an idea of what to get.