There is no “internet”, there are thousands of digital media outlets and digital products, each following their own business model. Ads is not the only model av

There is no “internet”, there are thousands of digital media outlets and digital products, each following their own business model. Ads is not the only model available, but is the most popular one, by far. So another question can be asked: why advertisement is the most popular business model for digital media? Personally, I think the reason is simple: because it is the easiest business model to apply. Other models require customer research, market segmentation, solving technology barriers to capture payments, and many other things you need to solve just to start getting any revenue. With ads you can monetise pretty much anything that gets the eye traffic, all using super simple plugins and little to no investments.