>people (in general) have been conditioned to believe that digital information is free and thus will not actively pay for it. I think this dates back to when t

>people (in general) have been conditioned to believe that digital information is free and thus will not actively pay for it. I think this dates back to when the internet was better to begin with, and people first had to be conditioned to pay monthly to an ISP and that was enough. Everything else on the internet was supposed to be there for no additional payments. With that foundation it was plain to see this was a medium where ads were not necessary, there were so few of them it was inconsequential by comparison, things worked great with faster page loads even on dial-up.