I half like the idea. I do think that it's ok for several URLs to point to the same content. In his example all three are fine. I also tried the product code (

I half like the idea. I do think that it's ok for several URLs to point to the same content. In his example all three are fine. I also tried the product code (6066) without any of the text and it worked fine as well. I've also noticed Lego's site does a version of this as well. https://www.lego.com/en-us/product/10334 https://www.lego.com/en-us/product/10334 will take you to the product page for the Retro Radio. However, I think Lego's site is just keying in on the product id as "retro-radio" doesn't work, but "ret-rad-10334" does. But there are limits. I put in the URL "https://pillser.com/supplements/go-fuck-yourself https://pillser.com/supplements/go-fuck-yourself" to see what would happen. Now, I chose an offensive phrase to increase my chances of not coming close to any real product. I believe that URL should 404, but it took me to the page for the supplement "On Your Game" instead. If I had tried a real name and got taken to something with only the barest resemblance to the name I tried, I wouldn't be thinking "This must be the closest match". I'd think the site did something messed up or I typed something wrong or something malicious had happened.