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It's very smart for these celebrities to build a brand other than what they're currently doing. Not many singers can be hip for more a few years, and not many m
by iag 14y ago
It's very smart for these celebrities to build a brand other than what they're currently doing. Not many singers can be hip for more a few years, and not many models can look better when they go past 40. It's good for these people to build a second career later on so if/when they need to switch, the options are open.
Props to Ashton Kutcher to leading the way for venture investing. Smart move.
- rhizome 14y agoHave either of them been the first investor of something that succeeded yet?
- peteretep 14y agoWhy do they need to have been the first investor?
- rhizome 14y agoIt would speak to their personal skills, the difference between "Justin Bieber, Venture Capitalist," and "Justin Bieber(tm), Venture Capitalist." Frankly, I think stories like this are PR designed to muddy this exact distinction. Forbes.com is certainly not above that kind of thing.