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Shame about the "Full Self Driving" branding They can put whatever disclaimers in the manual but their branding is giving a different message. It's a message T

Shame about the "Full Self Driving" branding They can put whatever disclaimers in the manual but their branding is giving a different message. It's a message Tesla wants the customer to hear: "sit back and relax, the car drives for you." The branding does not communicate that the driver needs to be just as aware and engaged as they would be if they were driving on their own, and be ready to take control of the vehicle at any moment. Compare this to GM's "Super Cruise" branding. The message I get from that is "cruise control, but better." Cruise control is a long established feature, drivers have plenty of experience with it, and they know that it is definitely not going to drive the car itself. They know they're still going to have to pay attention because the car is going to do some of the driving tasks but not all of them. The car is making no implicit or explicit claim that it will drive for you. "Full Self Driving" and related features like "Summon" make implicit claims in how they're named and presented. The driver absolutely has responsibility but Tesla is trying to play both sides of the coin with their branding vs their actual liability.

ETH_start 2y ago
What the name implies if interpreted without any context pales in comparison to the repeated and explicit instructions and warnings given to the driver that clarify that the driver should always be in control
- sjsdaiuasgdia 2y ago
  There's a reason "it does what it says on the tin" is generally seen as a positive aspect of a product. When a product's naming and branding is well aligned with its actual utility, it builds trust with the customer. The customer doesn't feel like the seller is trying to pull a fast one on them. Tesla chose their branding direction and Elon chooses to make his "optimistic" predictions that have made it sound like true self driving is right around the corner for years. That people take this impression away is no fault of anyone but those that put the impression out there in the first place.
  - ETH_start 2y ago
    This is simply a mischaracterization of the situation. No one who drives a Tesla thinks that the driver assist features are intended to or capable of autonomous driving. The naming, whatever you may think of it, is massively overrided by the strongly worded warnings and instructions that are abundantly and repeatedly displayed to the driver, that effectively and unambiguously convey to the driver that they must be attentive while using the driver assist features.

ETH_start 2y ago

What the name implies if interpreted without any context pales in comparison to the repeated and explicit instructions and warnings given to the driver that clarify that the driver should always be in control

sjsdaiuasgdia 2y ago
There's a reason "it does what it says on the tin" is generally seen as a positive aspect of a product. When a product's naming and branding is well aligned with its actual utility, it builds trust with the customer. The customer doesn't feel like the seller is trying to pull a fast one on them. Tesla chose their branding direction and Elon chooses to make his "optimistic" predictions that have made it sound like true self driving is right around the corner for years. That people take this impression away is no fault of anyone but those that put the impression out there in the first place.
- ETH_start 2y ago
  This is simply a mischaracterization of the situation. No one who drives a Tesla thinks that the driver assist features are intended to or capable of autonomous driving. The naming, whatever you may think of it, is massively overrided by the strongly worded warnings and instructions that are abundantly and repeatedly displayed to the driver, that effectively and unambiguously convey to the driver that they must be attentive while using the driver assist features.