> Cstomers only want 3 things. A comfortable ride, a safe journey, and $thing. The problem is, everyone's one more thing is different. I want DAB radio, you wa

> Cstomers only want 3 things. A comfortable ride, a safe journey, and $thing. The problem is, everyone's one more thing is different. I want DAB radio, you want cruise control, she wants lane assist, he wants automatic parking. This is the correct answer. And on top of this, new cars also compete with used cars. The very few people who don’t want any $thing are often not picky buyers and are more likely to just buy a cheaper used car. They wouldn’t be a buyer even if automakers did build a car for them.