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> Most businesses are not big enterprises that need a programming layer. Your assumption is that having a programming layer in a CRM is only for big businesses

• andyferris 2y ago
  Right - presumably the target market are people wanting something other than Excel or Google Sheets, which they likely already use programmatically not just for data entry. Is that right?
• lelanthran 2y ago
  > Your assumption is that having a programming layer in a CRM is only for big businesses. But that's not true at all. I read it to mean that "A programming layer in a CRM is only for those businesses that can afford a programmer", which, TBH, are only big businesses. Which is why small companies may not be able to afford making Salesforce fir their needs exactly - the cost to hire consultants to come in and panel-beat the system to fit is higher than the cost of continuing with spreadsheets.
  • cfiggers 2y ago
    > "A programming layer in a CRM is only for those businesses that can afford a programmer", which, TBH, are only big businesses. That just is not the case. My first job was working as a solo Salesforce admin/dev for a company of < 150 employees and we made extensive and valuable use of the Apex layer. Your assumptions are inaccurate, and that is leading you to inaccurate conclusions.