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It sort of makes sense but can be risky for OpenAI. I suspect that there are limits to this deal. For example, Apple will pay x amount if conversion rate is low
by aurareturn 2y ago
It sort of makes sense but can be risky for OpenAI. I suspect that there are limits to this deal. For example, Apple will pay x amount if conversion rate is lower than x.
You're adding a few billion devices to do inference for if you're OpenAI without knowing the conversion rate from free to paid ChatGPT accounts from Apple users.
Also, can OpenAI really handle that much more traffic? Sometimes my paid ChatGPT account stalls or is slow even as of June 2024. Now they're going to add a few billion more users/devices at once. That's insane. How are they going to do this?
- rpgbr 2y agoNot billion(s), because Apple Intelligence will only work on Apple Silicon (Mx) Mac and iPad and iPhone 15 Pro. Also, initially only in en_US devices. I’ve heard 100 mi figure, but can’t confirm/remember where.
- aurareturn 2y agoDo Siri queries not fall back to GPT4o in older devices? That seems weird because the inference is done in the cloud. But 100m figure seems small. There are ~100m Apple Silicon Macs sold in the last 4 years. That's not including any M1+ iPads or iPhone 15 Pros. I'm guessing maybe 250m? Still a ton of queries and usage. It's not just Siri. I believe features like optimize email response also uses GPT4o.
- ben_w 2y agoSure, but they're not all en_US. I've got three on my desk right now*, and I'm in Germany. * got one of my own right before a previous employer closed down and let us keep the work one, third one is from new employer
- aurareturn 2y agoApple Intelligence won't be limited to en_US right? It should be available world wide.
- ben_w 2y agoEventually, but not initially. I read this thread as if it was about the initial release, not the end-state. (Given how rapidly AI changes, anything more than a year away isn't easily planned for, even assuming no surprises on the anti-trust front for every Big Tech company nor any surprise new legal obligations for AI).
- d3m0t3p 2y agoDoes it need to be sold in the US or simply chaning os settings to use the en_US language is enough to activate this ? I'm in europe but working mostly in english and therfore I set my mac in english. Could I use Apple Intelligence ?
- tedmiston 2y agoPer Apple's site [1], it's just the language setting: "* Apple Intelligence will be available in beta on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English, as part of iOS 18, iPadOS 18, and macOS Sequoia this fall." [1]: https://www.apple.com/apple-intelligence/ https://www.apple.com/apple-intelligence/
- jitl 2y agoEmail, etc, is all Apple inference, the presentation strongly implied that was on-device. The system always explicitly asks “Ok to send this query to OpenAI?” or user initiated request. I think the Apple server inference is handling things like image generation where you need a beefy guy to get results quickly, and don’t need to transmit as much user context to service the request.
- aurareturn 2y agoI'm pretty sure there is an option to ask ChatGPT to do inferencing for Email, etc. If I'm a paid ChatGPT user, I'd definitely choose GPT4 over Apple's models.
- slipheen 2y agoThere isn't anything like that currently - The integration that's been announced/shown is more like the current fallback in Siri of "Would you like me to Google that for you?"
- Aerbil313 2y agoNo, there is - from official Apple Intelligence announcement: > With ChatGPT from OpenAI integrated into Siri and Writing Tools, you get even more expertise when it might be helpful for you — no need to jump between tools. Siri can tap into ChatGPT for certain requests, including questions about photos or documents. And with Compose in Writing Tools, you can create and illustrate original content from scratch. https://www.apple.com/apple-intelligence/ https://www.apple.com/apple-intelligence/
- aurareturn 2y agoI watched WWDC and clearly, GPT4 is an option for inferencing email/text at the OS level. It's not just Siri fallback.
- blixt 2y agoThey’ve been explicit that only some knowledge related requests get sent to OpenAI, and only after the user has been asked “ok to send this to ChatGPT?” If they allowed your private email contents or any other private context to leak outside their encrypted enclave (local or their new online hardware) then the entire set of privacy claims would go out the window.
- quenix 2y agoThere are three models: 1. Apple On-Device 2. Apple Server 3. GPT-4o Apple Silicon/Mx, iPad, iPhone 15 Pro can access all three. All other devices can still access Apple Server and GPT-4o. So, I'd expect the incompatible devices to actually hammer OpenAI more.
- abhinavk 2y agoOther devices are not getting Apple Intelligence.
- ilogik 2y agoApple Intelligence doesn't use OpenAI
- cassianoleal 2y ago> As a result of the company's partnership with OpenAI, Apple Intelligence includes an integration with ChatGPT, allowing Siri to determine when to send certain complex user requests to ChatGPT. https://en.wikipedia.org/wiki/Apple_Intelligence https://en.wikipedia.org/wiki/Apple_Intelligence
- fckgw 2y agoOpenAI does not power Apple Intelligence. Apple Intelligence will pass of queries to OpenAI (with explicit user permission) in certain circumstances where it feels OpenAI would have a better answer.
- cassianoleal 2y ago> OpenAI does not power Apple Intelligence. This is a strawman. No one on this thread said it does. That said, it does - even if only partially, even if only with explicit permission, even if only in certain circumstances.
- talldayo 2y ago
- threeseed 2y ago> Also, can OpenAI really handle that much more traffic Microsoft Azure is handling the traffic. And Apple would never enter into such a deal without proper capacity planning.
- belter 2y agoSatya Nadella subsidizing Apple AI. Did not see that one coming....
- threeseed 2y agoMicrosoft and Apple have had a great relationship for decades. And Satya would love nothing more than to drive Apple and Google apart.
- hello_kitty2 2y agoEverything is driven by money. Not relationships or random beliefs.
- aurareturn 2y agoI'm pretty sure Apple publicly said that they're also considering Google Gemini. It's possible that Apple sees it as a future app store-like revenue. You can use any AI model you want, and if you want to subscribe to Gemini Pro or ChatGPT Plus, Apple takes 30%. I was certain that Apple wants to create their own cutting edge LLM to compete with GPT4 or Gemini or Claude or Mixtral. But they've decided to instead, open up all their platforms to 3rd party models. I suppose Apple may still want to create an Apple Intelligence Pro in the future but their models aren't leading at the moment.
- threeseed 2y agoNot sure why people keep seeing this situation through the App Store lens. Apple has had countless partnerships over the years eg. Foursquare, Google, Sensis that don't require a 15/30% commission. It doesn't even make sense how or why they would implement an IAP flow directly into the OS.