My personal rule has become: if your ad is unskippable, your business is skippable. I’ll give advertising its five seconds, but if it hasn’t somehow enticed me,

My personal rule has become: if your ad is unskippable, your business is skippable. I’ll give advertising its five seconds, but if it hasn’t somehow enticed me, I’m going to focus on hitting skip, more than the advertiser or their product. And if the ad is outright annoying, then they are blacklisted in my head. It’s become kind of a game for me.