Yeah, TouTube would have to rotate the insertion time on the fly, but again as the article mentions it needs to be user context aware before building it into th

Yeah, TouTube would have to rotate the insertion time on the fly, but again as the article mentions it needs to be user context aware before building it into the stream. Possible? Sure, but the cost and potential architecture change could be too much. I have premium because I use YouTube quite a lot, but for non premium users YouTube pushed the ads too far. Unskippable, some reports of 70 min + adds, multiple ad segments in a < 10 min video. Ad to that the content creators adds, I think it’s understandable more and more people are frustrated.