They don't plant a tree for every Author Clock sold. They plant a seedling. This means (a) it may not survive to be a tree, but that's not the mental image th

They don't plant a tree for every Author Clock sold. They plant a seedling. This means (a) it may not survive to be a tree, but that's not the mental image they want you to have and (b) it might be in a tree farm, which means it's not a ecosystem-tree but a product to be harvested and processed (with fossile fuels). So, you know, it's more likely about giving you the warm-fuzzies than any particular concern for the environment. That said, kudos to them for making the device easy to disassemble and repair. That in itself is a laudable thing.