4 ms·
There was lots of discussion about this last year, particularly that as they exist in a market longer, they have to spend more to find new customers (because th
by tomkarlo 14y ago
There was lots of discussion about this last year, particularly that as they exist in a market longer, they have to spend more to find new customers (because they start exhausting the pool of businesses willing to "test" their service.)
http://betabeat.com/2011/06/groupons-business-is-decaying-in-its-established-markets/ http://betabeat.com/2011/06/groupons-business-is-decaying-in...
Is it true? I don't know (hence my use of the word "may"), but it's certainly a concern for Groupon and other local business services that have to spend a lot of sales people to target relatively small business customers.