It's certainly a pain that some companies feel - particularly those with a robust and established data driven culture. With the proliferation of SaaS as a deliv

It's certainly a pain that some companies feel - particularly those with a robust and established data driven culture. With the proliferation of SaaS as a delivery mechanism for software the pain of having to check multiple sources for a coherent view of your business becomes more acute. As to your broader point, customer education will always be an issue for any novel product but that comes hand-in-hand with an opportunity to precisely frame the problem you're solving and explain the benefits of your product.