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> You’re competing on... Purchase decisions for products like these are almost always at the C-level. Very rarely do they actually understand the details of ea
by listenallyall 2y ago
> You’re competing on...
Purchase decisions for products like these are almost always at the C-level. Very rarely do they actually understand the details of each product's feature set, especially the deepest 20%. You're competing on your ability to convince that decision maker to commit to a new product, as opposed to "nobody ever get fired for buying IBM (Salesforce in this case)" syndrome.
- kube-system 2y agoIt's the same thing, by proxy. They may not know the details of that 20%, but they can be comfortable knowing it is capable of accomplishing it because of its use at other orgs.