1 - there's very little money in chat, meebo's original product; 2 - meebo has been trying to make money via their behavioral targeting dataset: they see brows

1 - there's very little money in chat, meebo's original product; 2 - meebo has been trying to make money via their behavioral targeting dataset: they see browsing activity of users via sites that embed their javascript and also through the plugins they get people to install in their browsers. It's a similar dataset to clearspring, which also does bt stuff. In 2011, Meebo bought mindset media which does psychometrics (eg [1]), and I'd bet the play is to marry psychometric targeting with meebo's bt dataset. 2a - the above may be meebo's value to google: experience building, selling, and a client list for psychometric targeting. This is another targeting layer that would be sold in Google+ alongside dems targeting. 3 - for the sake of the employees, I hope meebo's VCs didn't have preferred participation; that will cut up the $30mm even further. Though I bet Google will take care of the employees. [1] http://www.mindset-media.com/marketers/profile/ http://www.mindset-media.com/marketers/profile/