In "Made to Stick", they profile a newspaper called "The Daily Record" in Dunn, North Carolina. Their penetration into their local area is 112%. Quote from the

In "Made to Stick", they profile a newspaper called "The Daily Record" in Dunn, North Carolina. Their penetration into their local area is 112%. Quote from the owner: "The fact is, a local newspaper can never get enough local names. I'd happily hire two more typesetters and add two more pages in every edition of each paper if we had the names to fill them up." Look at the front page http://www.mydailyrecord.com http://www.mydailyrecord.com All local stories (and a pay wall -- perhaps the future of Berkshire owned papers)