Sure—but Apple had the advantage of being able to develop the whole thing fully to their satisfaction before revealing it (jury-rigged initial demo notwithstand

Sure—but Apple had the advantage of being able to develop the whole thing fully to their satisfaction before revealing it (jury-rigged initial demo notwithstanding). Once the iPhone was revealed, everyone else had to scramble to catch up in real time, and many of them tried to just half-ass it—or, as the GP says, just weren't used to the paradigm and took a while to figure out how to do it well.