Another bizarre thing was positioning items right on the edge of the shelf, as if they are about to fall off. Apparently this creates some kind of psychological

Another bizarre thing was positioning items right on the edge of the shelf, as if they are about to fall off. Apparently this creates some kind of psychological impulse as well. Many people might not even notice the items are present if they're far back inside the shelves. I can see how making the items prominently visible and easy to grab would also increase impulse buys.