If your competitor is much more well known AND your product is superior to theirs and you are at the beginning of your journey there is no downside. Using their

If your competitor is much more well known AND your product is superior to theirs and you are at the beginning of your journey there is no downside. Using their name will help ppl get what you do and help you get in front of the right audience. Once you are a more established company, though, you really need to be able to describe your offering and differentiation independently of other companies.