It's actually pretty astute, and a surprising notion, considering that we have all been tossing print media in the deadpool lately. While it's a simplistic vie

It's actually pretty astute, and a surprising notion, considering that we have all been tossing print media in the deadpool lately. While it's a simplistic view - tossing in fb for more headline grabs may be a reach - it's an interesting way of looking at where mobile ad dollars funnel to market. Print media - transitioned to mobile - represents willing eyeballs, captive audience, daily routines, solomo content that resonates with users, and just enough topical specialization to hold the mainstream consumer. The stronger statement here is that print media might have found their footing again, and the survivors could once again be big plays, if they step carefully.