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I always heard this explained simply as supermarkets putting milk at the back so you have to walk past a bunch of other stuff to get it.
by ClassyJacket 2y ago
I always heard this explained simply as supermarkets putting milk at the back so you have to walk past a bunch of other stuff to get it.
- cool_dude85 2y agoThere's a few good books on the psychology behind this kind of thing in retail by Paco Underhill. Best, I think, is Why We Buy.
- marcod 2y agoI feel like that is a separate effect... making you walk past items you might want to get you to buy them vs intentionally confusing you so you forget what you came in for in the first place, which makes you more susceptible the the previous and many other effects.
- mminer237 2y agoI get the effectiveness of that—you're essentially getting free advertising for everything walked past. The article just doesn't seem to describe that. It talks about "hyperreality", confusing customers, making them calm, and placing things in attractive positions.