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The rebrand of HBO Max to just "Max" was a result of the merger between Warner and Discovery. The rebrand was not related to Cinemax. HBO (or their parent comp
by evanelias 2y ago
The rebrand of HBO Max to just "Max" was a result of the merger between Warner and Discovery.
The rebrand was not related to Cinemax. HBO (or their parent company) has always owned Cinemax for its entire existence, but Cinemax content is not available on the Max streaming service.
- cduzz 2y agoSo Chewbacca is a Wookie, and he lives on Endor with the Ewoks? Even though he's much bigger and they Ewoks are cannibals? (Non-requiter aside -- I get that there are explanations as to how "HBO" became "Max", and I was vaguely aware that Max and Cinemax weren't the same thing, but it's still an example of "watch me juggle burning tires while gargling gasoline and standing on a mound of bunker fuel" curation of a brand. Unless they're getting big tax write offs for brand destruction, Warner and Discovery would have been smart to rebrand one of the other or both "HBO")
- evanelias 2y agoer, ok? I was just stating that jfyi's comments regarding cinemax were factually incorrect. I actually completely agree that it was a terrible rebrand.
- jfyi 2y agoI stand corrected. Admittedly, it was just a feel from somewhere they were related that I had picked up in the last few years.