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Warren Buffett Taking on Facebook
- IanDrake 14y agoWho writes this crap? Facebook doesn't compete with online newspapers for mobile advertising and people don't check online newspapers for sporting news. Maybe I'm thick, but this make no sense: "Facebook, like so many other social media ventures, needs mobile marketing revenues to prosper. Buffett, who just bought 63 newspapers from Media General (NYSE: MEG) for the holdings of Berkshire Hathaway (NYSE: BRK-A), will be maximizing the digital editions of the publications. That puts Warren Buffett right where Facebook is not only heading, but needs to be."
- nickler 14y agoIt's actually pretty astute, and a surprising notion, considering that we have all been tossing print media in the deadpool lately. While it's a simplistic view - tossing in fb for more headline grabs may be a reach - it's an interesting way of looking at where mobile ad dollars funnel to market. Print media - transitioned to mobile - represents willing eyeballs, captive audience, daily routines, solomo content that resonates with users, and just enough topical specialization to hold the mainstream consumer. The stronger statement here is that print media might have found their footing again, and the survivors could once again be big plays, if they step carefully.