I think this is Apple's not-so-secret weapon. Apple is just more willing to invest into a product line and build it out for a longer time before throwing in th

I think this is Apple's not-so-secret weapon. Apple is just more willing to invest into a product line and build it out for a longer time before throwing in the towel. I saw this really fascinating video from NeXT computers the other day https://www.youtube.com/watch?v=CtnX1EJHbC0 https://www.youtube.com/watch?v=CtnX1EJHbC0 It's Steve Jobs talking about their opportunity and it's not hard to see how this strategy is in large part what he executed at Apple. It's about building out the best product you can for the "Professional" class and then also capturing all the market share by people with lots of money that think they need Professional product. Part of that strategy though sorta has to be continued investment, because you can't get a bunch of people to buy $3000 headsets and burn them and not suffer some sort of fallout for that. When you compare it to how its basically a meme at this point that Google is going to kill anything that isn't an instant success or even stuff that is successful but they just don't want to anymore. Apple is sorta the polar opposite. I have an iPhone 11 in my pocket, released in 2019 this thing still works great and iOS 18 will support it 5 years after purchase. I don't think the Apple Vision product is particularly compelling right now, but if they keep iterating on it I imagine I'll probably want the Vision Pro 3