> There are scenarios that you can safely assume that someone does want to know about X — maybe you're presenting at a conference or giving a lecture; asked a "

> There are scenarios that you can safely assume that someone does want to know about X — maybe you're presenting at a conference or giving a lecture; asked a "Tell us about a time when…" question in interview or, as in her example, you're giving a report about what your team did to senior managers. On the contrary, i think that is one of the biggest mistakes people make when talking at conferences. It is very important to justify why the audience should care about the specific aspect of the issue you are presenting on.