In terms of brand equity, HBO was and still is (if it still existed) synonymous for "quality content". I still have warm fuzzies for their well crafted brand n

In terms of brand equity, HBO was and still is (if it still existed) synonymous for "quality content". I still have warm fuzzies for their well crafted brand noises and other signals (the static, the duha da da, da da, da dadada, da da da, the big chrome HBO flying around, etc).... I guess as close as it gets these days is apple tv and ragin horn dog lee pace and the alternate space race shows. Max. That's the name of a dog, or mel gibson, or a condom size. Anyhow, ditching twitter for eggs and then slapping eggs all over everything else is just .... lazy. Not quite as dumb as swapping "HBO" for "Mags" but pretty close.