I feel that you're really offended about the marketing aspect of it, and want to reward brands that try harder to held a cohesive "Premium" image that helps the

I feel that you're really offended about the marketing aspect of it, and want to reward brands that try harder to held a cohesive "Premium" image that helps their customer feel cajoled. Apple sure plays that game better than Microsoft. Google I don't know. Microsoft also probably don't see home customers as premium in the first place, and will keep the clean image for corporate entities only (and oh god do their corporate offering cost an arm and a leg) I personally don't care that much about the marketing aspect, at the end of the day Apple made broader moves to shut down right to repair, or went full malicious compliance when faced with the EU for instance. Not saying Microsoft has any high ground, they're all at the end of some antitrust trial. That's where I'll take something that'd dirty but actually works for me, vs being wined and dined in a golden prison cell.