I think people underestimate where the games market, especially the casual end, is and where it is going. I spent many years in games and oversaw various big tr

I think people underestimate where the games market, especially the casual end, is and where it is going. I spent many years in games and oversaw various big transitions (games as live services, premium to f2p etc) and it still shocks me. Essentially today players have their pre existing habits formed. The only cost effective way to get attention is within those habits. There are not new distribution mechanisms appearing which make this viable. I did a fairly decent Reversi web clone: https://luduxia.com/reversi/ https://luduxia.com/reversi/ as an experiment for all this and the results are not good. Microsoft absolutely should not have ads etc in Minesweeper or Solitaire. For Microsoft it is just milking that preexisting audience for every last cent, something many seem to believe US public companies are obliged to do. That audience are not going to look anywhere else for alternatives, and that is the difficult part.