2 ms·

I think they merged, or cinemax was acquired more likely. The brand change was likely related and could be considered failed on the basis that people still have

by jfyi 2y ago

I think they merged, or cinemax was acquired more likely. The brand change was likely related and could be considered failed on the basis that people still haven't realized it.

cduzz 2y ago
In terms of brand equity, HBO was and still is (if it still existed) synonymous for "quality content". I still have warm fuzzies for their well crafted brand noises and other signals (the static, the duha da da, da da, da dadada, da da da, the big chrome HBO flying around, etc).... I guess as close as it gets these days is apple tv and ragin horn dog lee pace and the alternate space race shows. Max. That's the name of a dog, or mel gibson, or a condom size. Anyhow, ditching twitter for eggs and then slapping eggs all over everything else is just .... lazy. Not quite as dumb as swapping "HBO" for "Mags" but pretty close.
- fragmede 2y ago
  HBO Go and HBO Max came from two different departments and were different things was the problem. Go was for people who had a cable subscription, and Max was for people to have a digital only subscription, and we're duplicate implementations. The consumer confusing was (entirely predictably) too great, so they finally got their act together and merged them, though not before wasting a ton of money.
evanelias 2y ago
The rebrand of HBO Max to just "Max" was a result of the merger between Warner and Discovery. The rebrand was not related to Cinemax. HBO (or their parent company) has always owned Cinemax for its entire existence, but Cinemax content is not available on the Max streaming service.
- cduzz 2y ago
  So Chewbacca is a Wookie, and he lives on Endor with the Ewoks? Even though he's much bigger and they Ewoks are cannibals? (Non-requiter aside -- I get that there are explanations as to how "HBO" became "Max", and I was vaguely aware that Max and Cinemax weren't the same thing, but it's still an example of "watch me juggle burning tires while gargling gasoline and standing on a mound of bunker fuel" curation of a brand. Unless they're getting big tax write offs for brand destruction, Warner and Discovery would have been smart to rebrand one of the other or both "HBO")
  - evanelias 2y ago
    er, ok? I was just stating that jfyi's comments regarding cinemax were factually incorrect. I actually completely agree that it was a terrible rebrand.
    - jfyi 2y ago
      I stand corrected. Admittedly, it was just a feel from somewhere they were related that I had picked up in the last few years.

by jfyi 2y ago

I think they merged, or cinemax was acquired more likely. The brand change was likely related and could be considered failed on the basis that people still haven't realized it.

cduzz 2y ago

In terms of brand equity, HBO was and still is (if it still existed) synonymous for "quality content". I still have warm fuzzies for their well crafted brand noises and other signals (the static, the duha da da, da da, da dadada, da da da, the big chrome HBO flying around, etc).... I guess as close as it gets these days is apple tv and ragin horn dog lee pace and the alternate space race shows. Max. That's the name of a dog, or mel gibson, or a condom size. Anyhow, ditching twitter for eggs and then slapping eggs all over everything else is just .... lazy. Not quite as dumb as swapping "HBO" for "Mags" but pretty close.

fragmede 2y ago
HBO Go and HBO Max came from two different departments and were different things was the problem. Go was for people who had a cable subscription, and Max was for people to have a digital only subscription, and we're duplicate implementations. The consumer confusing was (entirely predictably) too great, so they finally got their act together and merged them, though not before wasting a ton of money.

evanelias 2y ago

The rebrand of HBO Max to just "Max" was a result of the merger between Warner and Discovery. The rebrand was not related to Cinemax. HBO (or their parent company) has always owned Cinemax for its entire existence, but Cinemax content is not available on the Max streaming service.

cduzz 2y ago
So Chewbacca is a Wookie, and he lives on Endor with the Ewoks? Even though he's much bigger and they Ewoks are cannibals? (Non-requiter aside -- I get that there are explanations as to how "HBO" became "Max", and I was vaguely aware that Max and Cinemax weren't the same thing, but it's still an example of "watch me juggle burning tires while gargling gasoline and standing on a mound of bunker fuel" curation of a brand. Unless they're getting big tax write offs for brand destruction, Warner and Discovery would have been smart to rebrand one of the other or both "HBO")
- evanelias 2y ago
  er, ok? I was just stating that jfyi's comments regarding cinemax were factually incorrect. I actually completely agree that it was a terrible rebrand.
  - jfyi 2y ago
    I stand corrected. Admittedly, it was just a feel from somewhere they were related that I had picked up in the last few years.