4 ms·
Net profit margin has been going up since 2015 or so, release year of Windows 10. Gross profit has also been increasing YoY over the same time period. I know it
by RogerL 2y ago
Net profit margin has been going up since 2015 or so, release year of Windows 10. Gross profit has also been increasing YoY over the same time period. I know it isn't quite that simple - 2/3 of the business is cloud and productivity (Office, etc), and cloud is relatively new, adding a lot of growth, but there is nothing that forces them to eeek out nickels from 13yo via minesweeper ads.
- kbolino 2y agoIf every department is expected to function as profitably as the most-profitable department, then this can happen. Even if Windows makes money, if it doesn't make as much as Azure (or whatever else is doing really well at any given moment), then it stands out. Looking at "Home" Windows vs. "Pro" Windows probably makes this even more stark: I'd bet home/consumer editions of Windows are bleeding money. Heck, they've probably been losing money on home Windows for a decade or more (i.e. even back to when Microsoft still charged for updates), but the loss was offset by sales of Office (every non-techie's first question after giving them a clean Windows install: "where's Office?"). But now installed Office is getting replaced by cloud solutions, most of which aren't Microsoft.